Growth Hacker

About Us: GradeGuru is an innovative educational platform dedicated to enhancing student learning through collaborative resources and peer-to-peer engagement. We are on a mission to make high-quality educational content accessible to students everywhere, empowering them to achieve academic excellence.

Job Description: We are looking for a creative and results-driven Growth Hacker to join our team. As a Growth Hacker, you will be responsible for developing and implementing unconventional and cost-effective strategies to rapidly grow our user base and increase user engagement. This role is perfect for someone who is both analytical and creative, with a passion for driving growth in a startup environment.

Key Responsibilities:

• Develop and execute growth strategies that focus on user acquisition, activation, retention, and monetization.
• Conduct rapid experimentation across various marketing channels to identify the most effective growth tactics.
• Utilize data-driven insights to optimize existing marketing campaigns and uncover new opportunities for growth.
• Manage SEO/SEM campaigns to improve search engine rankings and drive organic traffic.
• Oversee social media accounts and create viral marketing campaigns to boost brand awareness.
• Plan and execute email marketing campaigns, including newsletters and promotional emails.
• Collaborate with the product and content teams to ensure alignment between growth strategies and product development.
• Analyze and report on the performance of growth initiatives, providing actionable insights to the team.
• Stay up-to-date with the latest trends and best practices in growth hacking and digital marketing.

Qualifications:

• Strong understanding of various growth channels and marketing techniques, including SEO/SEM, social media marketing, and email marketing.
• Proficiency in marketing and analytics tools (e.g., Google Analytics, HubSpot, MailChimp).
• Excellent analytical skills and the ability to interpret data to make informed decisions.
• Creative thinker with a knack for developing innovative and effective growth strategies.
• Strong communication and collaboration skills.
• Ability to work independently and thrive in a fast-paced, dynamic environment.
• Passion for education and a deep understanding of the educational sector is a plus.

What We Offer:

• Competitive salary and benefits package.
• Flexible working hours and remote work options.
• Opportunity to make a significant impact on the education sector.
• Collaborative and supportive team environment.
• Professional development and growth opportunities.