Marketing Specialist

About Us: GradeGuru.nl is an innovative educational platform dedicated to enhancing student learning through collaborative resources and peer-to-peer engagement. We are on a mission to make high-quality educational content accessible to students everywhere, empowering them to achieve academic excellence.

Job Description: We are seeking a creative and motivated Marketing Specialist to join our team. This is a fantastic opportunity for students who are passionate about digital marketing and eager to gain hands-on experience in a dynamic startup environment. The ideal candidate will assist in developing and executing marketing strategies to increase brand awareness and drive user engagement.

Key Responsibilities:

• Assist in the development and implementation of comprehensive marketing plans and strategies to promote gradeguru.nl.
• Manage SEO/SEM campaigns to improve search engine rankings and drive organic traffic.
• Oversee social media accounts, create engaging content, and grow our social media presence.
• Help plan and execute email marketing campaigns, including newsletters and promotional emails.
• Analyze marketing performance metrics and provide actionable insights to optimize campaigns.
• Conduct market research to identify new opportunities and understand the competitive landscape.
• Collaborate with the product and content teams to align marketing efforts with product launches and content updates.
• Monitor and report on marketing trends, user feedback, and campaign performance.

Qualifications:

• Currently enrolled in a university program or recent graduate in Marketing, Business, Communications, or a related field (degree not required).
• Passion for digital marketing and a desire to learn and grow in the field.
• Basic understanding of digital marketing tools and techniques, including SEO/SEM, social media marketing, and email marketing.
• Familiarity with marketing software and tools (e.g., Google Analytics, HubSpot, MailChimp) is a plus but not required.
• Excellent written and verbal communication skills.
• Creative thinker with strong problem-solving abilities.
• Ability to work independently and as part of a team in a fast-paced, dynamic environment.
• Passion for education and a deep understanding of the educational sector is a plus.

What We Offer:

• Flexible working hours to accommodate your academic schedule.
• Remote work options.
• Valuable hands-on experience in digital marketing.
• Opportunity to make a significant impact on the education sector.
• Collaborative and supportive team environment.
• Professional development and growth opportunities.

GradeGuru.nl is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.